9 Years Of Ned!
To celebrate Ned's 9th birthday (and the start of an exciting new chapter for our brand!) we're launching a special limited edition collection of wooden toys.
Naked Neds
Appreciate the beauty of Ned, 'Au Naturel!'
A Little Robot For Big Emotions
Our award winning Worry Ned is the perfect fidget toy to help support children through anxious moments, encourage emotional expression, and bring comfort to little ones.
Our little wooden hero, Ned, is a pocket-sized robot full of charm, perfect for fidgeting fingers and big adventures! If you’re looking for beautifully made, planet-friendly toys that inspire creativity and last a lifetime, you’re in the right place.
Best Sellers
Our most popular designs that your little one's love.
The Ned Spa
Did you know that well-loved Neds can be sent back to us for a little TLC? Choose your spa package and we'll ensure they stay adventure-ready for generations to come!
Ned's Biggest Fans...
“I’m delighted with my order, and I don’t understand how they manage to be even more beautiful than the photos!
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★★★★★
“Love Neds Cat! I’ve bought a couple of Ned’s for my Granddaughter and this little Kitty compliments the Neds we’ve already got. Thank you Jazz
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★★★★★
“Absolutely perfect! Bought as a gift for our sons 1st Birthday, he is going to absolutely love it! One of those toys that you carry through to adulthood and pass on to future generations.
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★★★★★
Welcome To
Rudi & Bear
Hi I’m Jazz, mum to two wild and wonderful boys, Rudi and Barnaby, and the maker behind Rudi & Bear.
What began as a hunt for beautiful, long-lasting toys for my own little ones quickly turned into a passion for crafting wooden treasures that spark joy and stand the test of time.
At Rudi & Bear, every toy is lovingly handmade in our workshop, designed with imagination in mind and made from the finest sustainable wood. From our much-loved Ned the Robot to classic oak blocks, each piece is created to be played with, cherished, and passed down.
We’re proud to be plastic-free, planet-friendly, and full of heart. Come take a peek...the joy of wooden play starts here!
Imaginative Play
Encourages little minds to learn and grow
Planet-Friendly
Made with sustainably sourced materials
Made In The UK
Crafted with love in our Cornish workshop
Built To Last
Created with future generations in mind
UKCA Tested
Safety tested for little hands to hold